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Our personalized process

Mr. DeFrehn is both a Behavioral Finance Advisor (BFA™) and an Accredited Investment Fiduciary (AIF®).  He also covers the basics like traditional advisors. 

  • Behavioral Finance - helps lower your stress levels and improve your financial decision making by helping you align your values, goals, and actions. 
  • Accredited Investment Fiduciary - The AIF designation is intended to demonstrate the professional understands and upholds their fiduciary duty.  It shows you're not just another advisor holding themselves out as a fiduciary. 
  • Our approach is layered onto traditional financial advisory services like investment selection, balancing risks and returns, maximizing social security, college planning, inheritance, and investment real estate. 

Knowing you and your situation

To give good advice you need to get to know people.  We start out with a values based conversation to understand what is important to you, not just your goals and risk tolerance.  Getting to know you takes time and very open conversation covering topics that most people are naturally reluctant to discuss.  This allows us to make the best possible investment decisions together.  The more open and detailed information we have to work with the better results we can achieve.

Devising a plan you can live with

Even a perfectly constructed plan is worthless if it`s not followed. We carefully construct plans so that you can and do follow them.

"My goal is not just to get you to achieve your goals, but to help you enjoy the journey. " - Sean DeFrehn  

Implementing the plan

We simplify the process for you by doing most of the implementation of an investment plan, a process that normally takes a great deal of time and careful consideration of many details. The main decisions we make here are to prioritize activities, how to best arrange your assets among various investment options and what types of investments and insurance policies are best suited for you.

Watching over your investments

Rarely do investors know how to read the market, have access to all of the up to date information and have the time to be consistently reviewing their own investments. We do. Many investors can`t separate emotion from the decision making process. We can. We perform these tasks for our clients while they do the things they enjoy.

Making adjustments

Sometimes, life changes affect your financial situation. We review your situation and make the adjustments. These changes could include a job change, change in the health of a family member or just the passage of time.